Social Media Assistants market an organisation’s product or service via various social media platforms including, but not limited to, Facebook, Twitter, LinkedIn, E-newsletters, website and web banner marketing, SEO and more. This may involve researching customer behaviour on social media to develop a marketing strategy. Other specialist areas include marketing communications, direct marketing and telemarketing. Entire departments serve these functions in larger organisations.
A role in Marketing involves working with, and gaining the cooperation of people in specialist areas such as technical experts, production managers, accountants and advertising agents.
Required skills and educational background:
• Help design, implement and review the company’s social media strategy
• Draft media products such as press releases, blogs and opinion texts
• Conduct media monitoring and analysis
• Keep company’s social media accounts up-to-date, help identify opportunities for social media engagement, further develop the social media strategy, and extend, reach and improve targeting of social media products;
• Support in keeping company’s website up to date
• Help organise advocacy and media events
• Assist in developing the media database